Does your growth plan include capturing more sales in a given channel, such as online orders, or club sales? Or maybe you’ve been charged with obtaining X number of new retailers in a specific region? Does your creative agency (or even your in-house team)  deliver beautiful work but doesn’t address meaningful metrics and specific sales goals? If this is you, then a strategy workshop could get your marketing back on track.

Strategy workshops deliver customized benchmarks for your brand that creative teams can use time and again to develop content and collateral that not only attracts your ideal customer but also inspires them to action. The best part is that everyone participates and contributes to the final outcome, so the results are more readily accepted and can be rapidly deployed.

It’s a good time for a strategy workshop when:

• You need a campaign that reaches beyond “New!” and positions your product for extended sales results

• You can insert the brand name “Pillsbury” in your mission statement, and all the sentences will still be true

• Social trends and viral “hooks” get more attention than your brand message (our next launch should have a Star Wars theme!)

• Your audience persona, “Suzie Shopper,” is so broad she could also be the target for a Chrysler minivan, a Cuisinart, and Bounce dryer sheets

• You’re ready for a content strategy that attracts the right customers and repels customers who aren’t a good fit

There are no canned solutions here. My strategic workshops create a collaborative environment that delivers results that are actionable for your brand -- and your entire team. We start by defining the desired outcome of your team’s work. We’ll work together, describing what success looks like for you and your brand, as well as establishing some boundaries to keep the day from swerving off topic.

Does this feel like a sound investment for your brand? Let’s talk.