Brand management involves lots of moving parts, and sometimes, individual marketing tactics can take on a life of their own. You see other brands trying new things and there’s pressure to jump on board today’s trend just to keep up. Perhaps you start a new marketing initiative, but then you don’t have the time or the bandwidth for great follow through, so you’re never quite sure how to evaluate the results. It’s easy for your time to get eaten up by hitting deadlines and checking off tasks, while marketing projects drift further and further from the core of your brand mission. 

If you’re in the thick of brand management and you’re looking for ways to make your marketing tactics make sense for your business, then maybe it’s time for a Marketing Audit. An audit creates a clear picture of where your brand stands at a given point in time. Depending upon the size of your brand, the process can take 6-12 weeks. Audits shouldn’t halt the marketing engine, they’re an assessment tool to help you get our brand back on track and to get the best return on your marketing efforts. 

Here are some key triggers that are the perfect timing for a brand audit:

• When you develop your annual budget

• When your company establishes new sales goals

• If there’s a change in the market; you add or lose a key partner or competitor

• When you have a change in leadership for your team or your business

• When a brand is sold or purchased

• Before you begin the search for a new agency

My audit process covers your team, your brand, your budget, and your tools. I’ve got assessment tools for your marketing collateral, from packaging to social media, and I’ll evaluate how you’re performing in four key areas. I’ll also take a hard look at what you “always do” to see if it is still an effective process or tactic. The final report includes my recommendations for areas of improvement and may also include general estimates of time and budget to make the changes.

Interested? Let’s talk.